Green Marketing Labs Series
March - June 2010
Presenters:
Irv Weinberg and Carolyn Parrs, Mind Over Markets
“It’s like having your own Marketing Department!”
- David Wolf, Wolfs Bagels
Today more than ever, the greatest challenge facing green businesses and organizations is how to make their brand or service relevant to the here and now. One thing's for sure, it won't be saving the planet one “whatever” at a time. Not in this time of economic concern and green fatigue.
These interactive, real-life marketing laboratories will give you the insights and tangible solutions you need to make your marketing meaningful in the maturing green market.
Carolyn Parrs and Irv Weinberg, “Marketing Gurus” (as named by New Mexico Business Weekly), and Nicole Rassmuson, Art Director extraordinaire, will guide you to effectively promote your product or service. So bring your questions. Bring your challenges. Roll your sleeves up and have some fun.
Lab 1: Developing Your Marketing GPS
(Green Positioning Strategy)
Saturday, March 27: 9 am to 12 noon
Lab 2: Creating a Compelling Green Brand in a Crowded Market - Your Positioning Line
Saturday, April 24: 9 am to 12 noon
Lab 3: Creating a Compelling Brand in a Crowded Market -Your Visual Identity
Saturday, May 22: 9 am to 12 noon
Lab 4: Creating Persuasive Messaging for Social Media
Saturday, June 19: 9 am to 12 noon
For full details on the content of each lab, click here
Pricing: $40 per lab or $130 for all 4 (discount for CORE members)
All 4 labs will be held in the CORE offices at 1801 California Street, Suite 4900, Denver, CO 80202
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Learn more about Mind Over Markets here |